Choose according to what you make.
Five Italian flours. Each with a clear purpose.
Begin with the result you want, then choose the bag made to help you get there. Available-now SKUs ship now; preorder SKUs are shown honestly, separated by shipping date.
Flour deserves to be chosen.
We've simplified how you shop: each flour is selected for one purpose and one purpose only, so the right bag is always the obvious one.
All-Purpose
One reliable bag for pasta, cakes and everything in between — the flour that never leaves you guessing.
Shop All-Purpose Available nowBread
Higher protein, built for structure — the strength your dough needs for a long, slow rise.
Shop Bread PreorderPizza
Milled for high heat and high hydration — the char and chew of a proper Neapolitan crust.
Preorder Pizza PreorderPastry
Fine and soft, low in protein — for pastries and cookies that stay tender, never tough.
Preorder Pastry PreorderFresh Pasta
Silky, fine-milled flour built for hand-rolled sheets and delicate filled shapes.
Preorder Fresh Pasta
The full range, side by side.
Every Più flour, compared at a glance. Technical specs are shown once verified against supplier documentation.
| Flour | Best for | Weight | Price | Status |
|---|---|---|---|---|
| All-Purpose | Everyday baking, sauces, fresh pasta | 1 kg / 2.2 lb | $15.99 | Available now |
| Bread | Country loaves, rolls, focaccia | 1 kg / 2.2 lb | $15.99 | Available now |
| Pizza | Neapolitan-style pizza, focaccia romana | 1 kg / 2.2 lb | $15.99 | Preorder |
| Fresh Pasta | Fresh pasta shapes, crusty loaves | 1 kg / 2.2 lb | $15.99 | Preorder |
| Pastry | Pastry, pie dough, cakes | 1 kg / 2.2 lb | $15.99 | Preorder |